Here’s how to craft a marketing strategy that takes full advantage of Facebook’s update to its news feed
Here’s how to craft a marketing strategy that takes full advantage of Facebook’s update to its news feed

In July 2022 Meta announced that it had updated Facebook’s homepage to create two separate feeds: “home” and “feeds.” Much like the recent Instagram update, this sequesters all of your friends’ activity in the “feeds” section. You will still find plenty of this in the “home” section as well, but this is more of a place for discovery, according to Mark Zuckerberg. This means if you can create consumable, fun content for your brand on Facebook, it’s very likely going to perform better now than it did a couple of months ago.

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Facebook, StrategyAnaliese RossJulia
How to maintain continuous engagement and constantly network with potential customers on LinkedIn
How to maintain continuous engagement and constantly network with potential customers on LinkedIn

If you want to grow a loyal audience on LinkedIn, you need to be intentional about engaging with customers who tag you, comment on your posts, and DM you — just as you would on any other social platform. It’s a small commitment that you should be able to squeeze into gaps in your calendar. So don’t worry, this doesn’t involve a ton of extra work, especially if you are fluent in your own brand voice!

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LinkedIn, StrategyAnaliese RossJulia
The kind of content you should be posting to your LinkedIn company page
The kind of content you should be posting to your LinkedIn company page

So, you’ve set up your company’s LinkedIn page, and you’re ready to start getting the word out about the incredible services you offer. But where do you even start? If you’ve yet to create content for your new business, much less content specifically geared to LinkedIn, this task can seem totally daunting. Don’t worry! By the time you finish reading this, you will have a solid content strategy for your LinkedIn company page.

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LinkedInAnaliese RossJulia