Denver is a huge hub for businesses, which means there is tons of competition. This means, in order to be successful, companies must be able to set themselves apart from the crowd to get noticed.

One of the easiest ways to grow your following is to make your profile more searchable. Just like Google, people rarely click past the first page of results, Instagram is no different! If you want to grow on any platform, then users have to be able to find you. Just like you would with your website, you have to outfit your Instagram page with the proper SEO so that when people search for your niche, you appear front and center!

Hashtags are, by far, the most underrated and underused growth tool on Instagram. This is because hashtags are searchable and people find are able to follow certain hashtags. Using them allows your post to reach a wide audience because they make your content discoverable.

While Facebook might have the most overall users, Instagram is dominating the market in terms of engagement. Instagram's brand to customer engagement rate is the highest among all social media outlets, 15 times higher than Facebook, and 40 times higher than Twitter. Therefore, Instagram is a crucial platform your business should be utilizing to generate leads.

Wake up and smell the updates! Apps are continuously updating in order to fix bugs and glitches. But usually, we don't notice these small changes when they happen. Instead, we notice BIG updates. You know, the ones that change so much you don't know where anything is anymore. Well, even though Instagram's latest update didn't include huge changes to its layout, it has significantly affected how users can share valuable content.

Yes! Many brands that cater to older audiences believe that social media is reserved for teens and millennials. One of the biggest concerns we hear is, "but my target market isn't on Instagram." But this common misconception couldn't be further from the truth.