Press kit, media kit, promotional materials, whatever you want to call it, you need one. But what is a media kit? Who do you give the media kit to
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Wanna be successful on social? Consistency, consistency, consistency - it's one of the MOST important things for success on social media!
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Are you feeling like the main social media platforms (think Facebook, Instagram, TikTok, Snapchat) are blurring together? We agree! In this post we will break down why they feel so similar.
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What you need to know about the 2020 holiday season and how your business can prepare for it today!
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We have compiled a complete list of must dos to promote your content. Check out these tips for what you should do immediately AFTER posting on each social media platform.
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A viral piece of content is one that gains a significant amount of engagement over a short period of time, here are 3 tips to ensure your content goes viral.
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There are so many different social media platforms, it isn't realistic to be on all of them. In this guide, we will show you who should be on which platform.
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Social media platforms have become so oversaturated with content, that if your post isn't front and center for your audience to see, they will likely miss it. Learn about how and where to post what!
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We all know that you should never buy fake followers. Social media is all about engagement and creating genuine relationships, which is not possible to do with computer automated users. Especially if you’re a business, your goal is to sell your product or service, and you cannot sell to fake followers.
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Understanding and relating to customers facilitates sales. This includes knowing the following characteristics of businesses customers.
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When buying anything online, you should always scroll down to see if anyone left a review to see if the product or service is worth the cost. The worst is when there are no reviews, and you have to take the sellers word for quality! Writing reviews can also help future customers. For example, if you are unsatisfied with the product or service, leaving a review can help the seller fix his products or services and will help others not make the same mistake. Online reviews matter! They are essentially word of mouth on steroids and, therefore, can often make or break a business.
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Wondering how you can compete with businesses that are dominating within your industry? Start with building better brand awareness for your business.
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There is a common misconception that YouTube and business don’t mix. But having a strong YouTube presence is crucial for the success of your business.
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Business owners, entrepreneurs, brands, and influencers alike all know one thing to be true: a loyal and engaged online community is everything. Without that community, there is no growth, collaboration, lead generation, and certainly no impressive conversion rates to speak of. Plain and simple, building and maintaining an online community is going to be critical to your success regardless of what industry you’re in.
So, how do you begin to build an online community that welcomes all, educates, engages, and builds trust and loyalty between you and your audience?
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Many people on social media strive for millions of followers and to hugely monetize their accounts. But often, it can feel overwhelming when you first start out and like you'll never reach this level of success. But remember, only a handful of people wake up one day and find themselves Instagram famous. It often takes years of hard work to build an extensive platform on social media and feel like you've "made it.”
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Every business should be keeping their ear to the ground for new and impactful marketing tools. We’ve got one you need to hear—Instagram direct messages (DMs) are an incredibly effective marketing tool for businesses, big and small. Many businesses and brands are overlooking the value of direct contact with customers and potential customers. For many big brands and businesses, it’s easy for customers to feel a lack of genuine connection because that direct contact can be hard to come by—direct messages allow your customers to communicate with you one-on-one in a way they haven’t had the opportunity to before. For smaller brands and businesses, customers may not feel comfortable reaching out directly, so it’s important for you to create opportunities for them to do so.
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During these trying times, it can feel uncomfortable as a business to focus on your sales. Many businesses are wondering if it is even appropriate to promote their products and services amid such tragedy. The answer to this is YES! If you have a business that can operate safely, you should absolutely be promoting your products and services. The world is desperately looking for some return to normalcy, and if your businesses can provide this to its customers, it's a win-win.
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The 2020 COVID-19 pandemic has undoubtedly transformed our world, affecting both businesses and consumers' behavior and preferences. Businesses have been hit especially hard, as many previous business practices or sales methods have been deemed no longer acceptable or safe. This has forced businesses to rapidly adapt their supply chain, usage of employees, and relationships with consumers within a matter of a few weeks.
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