Social media platforms have become so oversaturated with content, that if your post isn't front and center for your audience to see, they will likely miss it. Learn about how and where to post what!
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We all know that you should never buy fake followers. Social media is all about engagement and creating genuine relationships, which is not possible to do with computer automated users. Especially if you’re a business, your goal is to sell your product or service, and you cannot sell to fake followers.
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One of the easiest ways to grow your following is to make your profile more searchable. Just like Google, people rarely click past the first page of results, Instagram is no different! If you want to grow on any platform, then users have to be able to find you. Just like you would with your website, you have to outfit your Instagram page with the proper SEO so that when people search for your niche, you appear front and center!
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Understanding and relating to customers facilitates sales. This includes knowing the following characteristics of businesses customers.
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Hashtags are, by far, the most underrated and underused growth tool on Instagram. This is because hashtags are searchable and people find are able to follow certain hashtags. Using them allows your post to reach a wide audience because they make your content discoverable.
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When buying anything online, you should always scroll down to see if anyone left a review to see if the product or service is worth the cost. The worst is when there are no reviews, and you have to take the sellers word for quality! Writing reviews can also help future customers. For example, if you are unsatisfied with the product or service, leaving a review can help the seller fix his products or services and will help others not make the same mistake. Online reviews matter! They are essentially word of mouth on steroids and, therefore, can often make or break a business.
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While Facebook might have the most overall users, Instagram is dominating the market in terms of engagement. Instagram's brand to customer engagement rate is the highest among all social media outlets, 15 times higher than Facebook, and 40 times higher than Twitter. Therefore, Instagram is a crucial platform your business should be utilizing to generate leads.
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Wondering how you can compete with businesses that are dominating within your industry? Start with building better brand awareness for your business.
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There is a common misconception that YouTube and business don’t mix. But having a strong YouTube presence is crucial for the success of your business.
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Business owners, entrepreneurs, brands, and influencers alike all know one thing to be true: a loyal and engaged online community is everything. Without that community, there is no growth, collaboration, lead generation, and certainly no impressive conversion rates to speak of. Plain and simple, building and maintaining an online community is going to be critical to your success regardless of what industry you’re in.
So, how do you begin to build an online community that welcomes all, educates, engages, and builds trust and loyalty between you and your audience?
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Wake up and smell the updates! Apps are continuously updating in order to fix bugs and glitches. But usually, we don't notice these small changes when they happen. Instead, we notice BIG updates. You know, the ones that change so much you don't know where anything is anymore. Well, even though Instagram's latest update didn't include huge changes to its layout, it has significantly affected how users can share valuable content.
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Looking for micro-level Instagram influencers based in Colorado? We’ve got you covered. We break down the top 10 up and coming influencers by industry.
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YouTube’s algorithm prioritizes high-quality videos by ranking them higher in views ‘suggested videos.’ When your video is ranked higher, this can drastically increase the amount of foot traffic that checks out your content because your videos are easier to find.
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Many people on social media strive for millions of followers and to hugely monetize their accounts. But often, it can feel overwhelming when you first start out and like you'll never reach this level of success. But remember, only a handful of people wake up one day and find themselves Instagram famous. It often takes years of hard work to build an extensive platform on social media and feel like you've "made it.”
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Yes! Many brands that cater to older audiences believe that social media is reserved for teens and millennials. One of the biggest concerns we hear is, "but my target market isn't on Instagram." But this common misconception couldn't be further from the truth.
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Are you tired of your newsfeed being swamped by pictures of California and New York? If so, look no further, here are 10 of the biggest influencers based in Colorado and their content is sure to give ocean and sky scrapper pics a run for their money.
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They may only last for 24 hours, but your Instagram Stories can have a big impact on growing your social media audience—and ultimately, your business. With so many features to use, it’s easy to get overwhelmed on how to show up, when to show up, and what information you should share. Today, we’re going to dive into why you should be showing up on Instagram Stories, and how you can increase your views, and use Stories to grow your audience.
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The dreaded Instagram algorithm. It determines what posts users are most likely to see on Instagram, carrying immense power in affecting who and how many users view it. But if it is so important, why do we know so little about its inner workings, and are users able to use it to their advantage?
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YouTube’s algorithm ranks its search results based on a variety of factors that allow it to match user’s searches with the most relevant content the site has to offer. This means that if your video is ranked highly, YouTube will show it to more users. So, what steps can you use to get your video ranked higher on YouTube?
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