If you ask us, the most successful personal brands have a few things in common: they are authentic, personable, unique, and trustworthy.
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At the end of the day, community management can be boiled down to one thing: building relationships.
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we are firm believers in building a successful brand on social media by establishing trust, connecting with an audience, and being relatable.
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We’re rounding up social media holidays you should know in August!
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The difference between those who accept defeat and those who don’t? A slump strategy. Don’t have one? Don’t worry. We’ve got you covered.
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If you want success on social media, but don’t know where to start it’s time to stop spinning your wheels and call in backup!
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Although there are as many benefits to social media as there are TikTok dance challenges, we’re sharing three specific reasons why smart business owners go the social media route when it comes to marketing.
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To help get your creative juices going — and get you excited to celebrate a fun new holiday — we’re rounding up social media holidays you should know in July!
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Struggling to show up on social media consistently, and struggling to come up with content ideas? We’ve got you covered!
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If you want to start creating space for conversation and relationship building with your audience a Call To Action is the way to make that happen.
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If you’ve had the goal to post consistently, and each month you consistently fail to reach that goal, a content calendar will help.
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Hashtags can be one of the greatest tools in your Instagram tool belt — if you know how to use them.
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When our clients come to us with the hopes of growing their social media following, the most common question is, “How do I grow my channel organically?”
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In order to create value-packed videos, you need the right tools. We're sharing our top 10 video editing tools available for free in the App Store.
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When it comes to closing clients on social media, a stunning feed can definitely help, but it's not enough to close the deal! Within that pretty feed, every single post you share needs to serve a purpose. And by purpose, I mean it needs to provide VALUE. Aesthetics will get people in the virtual door (aka onto your profile). But you need valuable, compelling, and engaging content in order to get them to open their wallets and beg you to work with them!
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When it comes to social media, knowing your target audience is everything. But, it can be easy to get bogged down in all the details. Luckily, we are here to tell you one of the most important characteristics you can know about your target audience is what generation they belong to. Generational marketing is the idea of using your target audience's age cohort to decipher their preferences, attitudes, and behaviors. While this is by no means an end-all strategy, generational marketing can be an extremely powerful tool when used correctly.
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Is your follower growth stagnant? It happens to the best of us, and when it does, we like to think that the algorithm must be pitted against us. But the truth is that no matter what Instagram, Facebook, LinkedIn, or TikTok is doing behind the scenes, these platforms are continually growing and changing at record speed. So, before you throw in the towel or curse the Instagram gods, we want to encourage you to explore these ten reasons why you might be struggling to grow. ⠀
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Can you believe that 2020 is over?!?! 2020 was one crazy year and unlike others for so many reasons. But before we spring full force into the new year, we want to reflect on all the exciting changes, updates, and features in social media that 2020 brought us and what you can expect going into 2021 when strategizing your business's social media.
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