Posts in Strategy
Why your social media isn’t converting paying customers

When it comes to closing clients on social media, a stunning feed can definitely help, but it's not enough to close the deal! Within that pretty feed, every single post you share needs to serve a purpose. And by purpose, I mean it needs to provide VALUE. Aesthetics will get people in the virtual door (aka onto your profile). But you need valuable, compelling, and engaging content in order to get them to open their wallets and beg you to work with them!

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How your business should be using generational marketing

When it comes to social media, knowing your target audience is everything. But, it can be easy to get bogged down in all the details. Luckily, we are here to tell you one of the most important characteristics you can know about your target audience is what generation they belong to. Generational marketing is the idea of using your target audience's age cohort to decipher their preferences, attitudes, and behaviors. While this is by no means an end-all strategy, generational marketing can be an extremely powerful tool when used correctly.

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